Hotel Owners now Able to Automatically Send a Request for a TripAdvisor Review to Guests Post Stay
TripAdvisor today announced a new extension to Review Express, the travel site’s free review collection solution, enabling hotels to systematically collect TripAdvisor reviews following a guest’s stay. This automation is made possible through integration with the hotel’s existing technology provider. Over 100 technology providers, including property management systems and booking engines, are already on board allowing their hotel customers to benefit from the integration to drive more new reviews.
Review Express is a free, effective solution that makes it easy for hotels registered on TripAdvisor to encourage fresh reviews. Since the launch of Review Express in May 2013, business owners had the option to visit TripAdvisor’s Management Center and send customizable emails to their customers asking them to write a review about their experience. TripAdvisor has simplified the process through an integration with the hotel’s existing technology provider – hoteliers can now set up an email campaign so that the review request is sent automatically to guests, two days after they check out.*
“Almost 60,000 hotel and bed & breakfast owners have already made Review Express part of their post-stay communication program for customers – now, we have created a faster solution for time-pressed accommodation owners through this new integration,” said Minesh Shah, senior director, global hotel partnerships, TripAdvisor.
“According to a recent study, 70 percent of hospitality business owners say they have taken steps to improve their quality of service as a result of TripAdvisor reviews. By making Review Express available as an automatic solution, we’re helping hotels systematically encourage their guests to share feedback and, in turn, use that feedback to help inform continued improvements to service – a winning formula for a good online reputation,” continued Shah.
By integrating Review Express, property management systems and booking engines are offering a valuable tool for their hotel clients, helping them manage and solidify their online reputations. Encouraging reviews in a programmatic way will help hotels collect more feedback and online content – Review Express users see an average 33 percent uplift in their number of reviews on TripAdvisor. Additionally, reviews posted as a result of the Review Express property management system integration will be attributed on TripAdvisor as ‘collected in partnership’ with the hotel.
For more information about automated Review Express, please visit http://www.tripadvisor.co.uk/TripAdvisorInsights/n2158/quick-start-guide-automated-review-express
Notes to editor:
1Hoteliers wanting to find out if their technology provider enables Review Express can visit www.tripadvisor.com/reviewexpress
*Reviews collected via Review Express are published on TripAdvisor, and are subject to the site’s policies. TripAdvisor does not store email addresses submitted through the service.
About TripAdvisor:
TripAdvisor is the worlds largest travel site*, enabling travellers to plan and book the perfect trip. TripAdvisor offers advice from travellers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find great hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 315 million unique monthly visitors**, and more than 200 million reviews and opinions covering more than 4.5 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com and www.iens.nl), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.viator.com, www.virtualtourist.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014
**Source: Google Analytics, average monthly unique users, Q3 2014; does not include traffic to daodao.com
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