HP India foresees AI PCs dominating 50% of portfolio in three years – Technology News

HP India anticipates that by the end of 2024, at least 10% of its overall portfolio will consist of AI-based personal computers (PCs), with expectations for this figure to rise to 50% within the next three years, Vineet Gehani, senior director of personal systems at HP India told FE.

Gehani was speaking at the sidelines of the launch of HP’s latest AI PCs. “We think that the business customers, the consumers are all really also looking for the next level in their PCs,” he said. “They are looking to upgrade, they are looking to use better, everybody is looking to become more productive and more efficient and more creative with the use of these PCs,” he added.

During the event, HP unveiled its new AI-driven laptops: the HP EliteBook Ultra and the HP OmniBook X. These models represent HP’s first Copilot plus PCs, designed around the Snapdragon X Elite processor and its dedicated Neural Processing Unit (NPU), capable of 45 trillion operations per second. These laptops aim to provide a superior PC experience, particularly for large enterprises, startups, and retail consumers.

HP India is also confident that the inclusion of AI in PCs will meet the evolving demands of business customers and consumers, who are increasingly seeking more productive, efficient, and creative tools.

“The market is also turning positive and HP is going faster than market so that’s helping grow our market share also. Now with the AI PCs and the big opportunity that they present should only help expedite that growth,” he said.

HP’s market share in the personal systems market has been steadily increasing in India. Currently, HP India holds nearly 32% of the overall market share, with a 34% share in the commercial PC segment.

“So, our business share on the commercial side of the business is about 34%,” Gehani said. “We are working with all the silicon software partners in the industry very closely… with the ecosystem already coming around, we will only be looking to grow our market share further.”

Major source of growth: Gaming

A significant portion of HP India’s growth is coming from the gaming sector, which continues to be the fastest-growing segment within the consumer portfolio. The gaming market is experiencing double-digit growth, driven by the company’s introduction of new product lines.

“Gaming still continues to be the fastest growing segment and we have seen that only getting enhanced over the past few months and quarters,” said Gehani. “It is in double digit growth in the market, it is even higher than that and that is helping us actually grow our gaming market shares also.”

Apart from its robust product strategy, HP India is also focusing on affordability and local manufacturing to drive growth. The company offers easy EMI options, finance offers, and cashbacks to make their products more accessible. Additionally, HP India is also participating in the government’s PLI 2.0 scheme.

“We actually manufacture in India also and that’s a growing portfolio of the make in India that we are looking at, yes, going forward actually, the local manufacturing will also help us in terms of reducing costs on this,” he said.

In terms of internal operations, HP India is leveraging AI to enhance various processes, including supply chain management, manufacturing, finance, and sales analysis.