Maharashtra polls 2024: Swiggy Instamart’s ‘Tinday’ campaign in Mumbai sparks hilarious reactions: ‘rhymes with Shinde’

Maharashtra Assembly Election: Over the past few years, Mumbai has remained the city with the lowest voter turnout. Swiggy Instamart has launched a ‘Tinday campaign’ to encourage Mumbai people to step out and cast their vote on Wednesday, November 20.

As part of the campaign, the quick commerce giant is sending free tinde, also known as Indian squash, apple gourd or round melon. One of the Swiggy Instamart customers shared their experience of receiving free tinde on X.

“Instamart randomly gave free tinday with my delivery today and a rather fun message also. you already know the rhyming word,” wrote an X user @dosacat_ in a post on X.

“Didn’t choose tinday but stuck with tinday?”, read the text on the Swiggy Instamart envelop with the vegetable. The campaign has been aimed at encouraging voters to exercise their franchise amid the ongoing Maharashtra Assembly Election 2024.

The initiative sparked hilarious reactions on social media, where several users declaring the vegetable of having ‘worst PR’. Others drew attention towards the rhyme ‘tinday’ makes with ‘Shinde’.

“What is the rhyming word?,” commented a netizen on the post, to which the user replied “Shinde”.

“Tinday has the worst PR among veggies,” commented another user on the post.

“Aaahh the rhyme. Well played! [sic]”

“Very very courageous attempt @SwiggyInstamart. Let us not think of the word that rhymes with tinday,” commented another user in another post.