Watch: Indian-Americans roll out Bollywood-inspired video to support Kamala Harris
An Indian American Democratic fundraiser on Thursday launched a digital video to encourage South Asian voters in critical battleground states to support Kamala Harris and her running mate, Tim Walz.
The video inspired by Bollywood music, uses the instrumental version of AR Rahman‘s tune “Dil Hai Chhota Sa, Chhoti Si Asha” from the movie Roja. It aims to connect with South Asian communities in Michigan, Pennsylvania, Wisconsin, Georgia, Nevada, Arizona, and North Carolina.
The released video was titled “I WILL VOTE FOR KAMALA HARRIS – TIM WALZ”.
Ajay Bhutoria, a National Finance Committee member for Kamala Harris’s campaign, emphasised the importance of unity and support for Harris. “This is the moment for us to unite and show our support for Kamala Harris,” he said.
Bhutoria announced plans to release more Bollywood-inspired videos to increase voter turnout. He contrasted Harris’s vision for the future with that of former President Donald Trump.
“The choice is clear between Kamala Harris’ vision for a better future and Trump’s divisiveness. Thousands of South Asian volunteers are organising, knocking on doors, and making calls to help win this race,” he said.
The video aims to highlight themes of hope and unity, resonant with Harris’s message. “Vice President Harris embodies joy and hope for our community. She’s running to build a future that moves beyond the divisiveness of Donald Trump. She represents hope for over 5 million Indian Americans. We are using Bollywood music to engage our community and ensure their voices are heard,” Bhutoria added.
Conceptualised by Ajay and Vinita Bhutoria, and produced by Ritesh Parikh of Awesome TV, the video includes messages in several South Asian languages, such as Telugu, Gujarati, Punjabi, Hindi, Bengali, Tamil, Malayalam, and Urdu.
Parikh mentioned the unifying power of Bollywood. “Bollywood has always connected people through stories, and Kamala Harris reflects that spirit by bringing people together. She brings joy and hope for all of us,” he said.
